Privacy policy

Last Updated: November 5, 2025

• Welcome to Maddi ("we," "us," "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website shopmaddi.com and make purchases from our online store. Please read this Privacy Policy carefully. If you do not agree with any part of these Terms, we kindly ask that you refrain from using our website or services. 

1. Information We Collect 

We collect personal information that you voluntarily provide to us when you register on our website, place an order, subscribe to our newsletter, or otherwise contact us.

1.1 Personal Information You Provide

The personal information we collect may include, but not limited to the following:
Account Information:

• Full Name
• Email address
• Phone number
• Password (encrypted)
• Billing address
• Shipping address 

Order Information:

• Products purchased
• Order history
• Transaction details
• Payment information (processed securely through our third-party payment providers)

Communication Information:

• Information you provide when contacting customer service
  
• Newsletter subscription preferences
  
• Product reviews, comments and feedback you submit
  
• Survey responses
  

1.2 Information Automatically Collected

When you visit or interact with our website, we automatically collect certain information about your device and browsing activity to help us improve functionality, security and user experience:

Technical Information:

• IP address
  
• Browser type and versio
  
• Operating system
  
• Device type (e.g. mobile, tablet, desktop)
  
• Time zone setting
• Browser plug-in types and versions

Usage Information:

• Pages visited and time spent on pages
  
• Products viewed
  
• Search queries
  
• Clickstream data
  
• Referring website addresses
  
• Date and time of visits
  

Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior, preferences and interactions with our website. For more information about cookies and how to manage them, please see our Cookie Policy.

1.3 Information from Third Parties

We may receive information about you from third-party services, including but not limited to:

• Payment Processors: Payment information and transaction details (we do not store full credit card details
• Social Media: If you choose to link or connect your social media accounts, we may receive basic profile information
  
• Analytics Providers: Google Analytics and similar services provide us with website usage statistics
  
• Shipping Partners: J&T Express and FedEx provide delivery status and tracking information
  

2. How We Use Your Information 

We collect and process your personal information only for legitimate business purposes and in accordance with applicable data privacy laws, such as but not limited to the following: 

2.1 To Fulfill Your Orders 

• Process and complete your purchases;
• Arrange for the shipment and delivery of your orders; 
• Send order confirmations and updates; 
• Handle returns, exchanges, and refunds in accordance with our policies; 
• Communicate with you regarding order status. 

2.2 To Manage Your Account 

• Create and maintain your account;
• Authenticate your identity;
• Provide customer support;
• Send important account notifications. 

2.3 To Improve Our Services 

• Analyze website usage and customer behavior;
• Identify trends and preferences; 
• Develop new products and features; 
• Improve website functionality and user experience; 
• Conduct research and analytics. 

2.4 To Communicate with You 

• Send you promotional emails and newsletters (only with your prior consent)
• Inform you about sales, special offers, and new products; 
• Request feedback and reviews; 
• Respond to your inquiries and requests; 
• Send administrative information and updates. 

2.5 To Protect Our Business 

• Prevent fraudulent and unauthorized transactions;
• Detect and prevent security incidents; 
• Comply with legal obligations; 
• Enforce our Terms of Service and other applicable policies; 
• Protect our rights and property. 

3. How We Share Your Information 

We do not sell your personal information to third parties. However, we may share your information with the following trusted partners and service providers when necessary. 

3.1 Service Providers 

We share your information with third-party service providers who perform services on our behalf: 

Shipping and Delivery: 

• J&T Express - for local deliveries within the Philippines
• FedEx – for international deliveries 

Payment Processing: 

• Payment gateway providers (credit card processors, e-wallet services)
• Fraud detection services 

Technology Services: 

• Shopify - our e-commerce platform provider
• Web hosting services
• Email service providers 
• Customer relationship management (CRM) tools 

Analytics and Marketing: 

• Google Analytics 
• Facebook Pixel 
• Email marketing platforms 
• Social media advertising services 

3.2 Legal Requirements 

We may disclose your information if required to do so by law or in response to:

• Court orders or legal processes 
• Government or regulatory requests 
• Law enforcement agencies 
• Protection of our rights, property, or safety 
• Prevention of fraud or illegal activities 

3.3 Business Transfers 

In the event of a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred or shared as part of that transaction. We will notify you of any such change and how it affects your personal information. 

4. Data Retention 

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law, regulation, or legitimate business need. 

Account Information: Retained while your account is active and for a reasonable period afterward to comply with legal obligations. 

Order Information: Retained for at least (five) 5 years for accounting, tax, and legal purposes. Marketing Information: Retained until you unsubscribe or request deletion. 

Technical Data: Generally retained for 12-24 months. 

You may request deletion of your personal information at any time, subject to legal retention requirements. 

5. Data Security 

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Our Security Measures Include: 

• SSL/TLS encryption for data transmission 
• Secure servers and data storage 
• Regular security assessments 
• Access controls and authentication 
• Employee training on data protection 
• Secure payment processing through PCI-DSS compliant providers 

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. 

6. Your Privacy Rights 

Depending on your location, you may have the following rights regarding your personal information: 

6.1 Right to Access 

You have the right to request access to the personal information we hold about you. 

6.2 Right to Rectification 

You have the right to request correction of inaccurate or incomplete personal information. 

6.3 Right to Erasure 

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal retention requirements). 

6.4 Right to Restrict Processing 

You have the right to request that we limit how we use your personal information. 

6.5 Right to Data Portability 

You have the right to receive your personal information in a structured, commonly used format. 

6.6 Right to Object 

You have the right to object to certain types of processing, including marketing communications. 

6.7 Right to Withdraw Consent 

Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. 

How to Exercise Your Rights 

To exercise any of these rights, please contact us at: 

• Email: hello@shopmaddi.com 
• Contact Form: Available on our website 
• Email Subject: Clarification Request: Privacy Policy Details

We will respond to your request within 30 days.

7. Marketing Communications 

With your consent, we may send you promotional emails about new products, special offers, and other information we think you may find interesting. 

You can opt out at any time by: 

• Clicking the "unsubscribe" link in any marketing email 
• Updating your preferences in your account settings 
• Contacting us directly at hello@shopmaddi.com 

Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your orders and account. 

8. Cookies and Tracking Technologies 

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. 

Types of Cookies We Use: 

• Essential Cookies: Necessary for the website to function (e.g., shopping cart, security)
• Performance Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
• Functionality Cookies: Remember your preferences and settings 
• Marketing Cookies: Track your browsing activity to deliver relevant advertisements 

Managing Cookies 

You can control cookies through your browser settings. However, disabling certain cookies may affect your ability to use some features of our website. 

9. Third-Party Links 

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit. 

10. Children's Privacy 

Our website and services are intended for use by individuals who are at least 18 years of age. We do not knowingly collect personal information from individuals under the age of 18 without verified parental or guardian consent. If you believe we have collected information from a child, please contact us immediately so we can delete such information. 

11. International Data Transfers

We are based in the Philippines. If you are accessing our website from outside the Philippines, please be aware that your information may be transferred to, stored, and processed in the Philippines and other countries where our service providers operate. 

By using our website and services, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws. 

12. Philippine Data Privacy Act Compliance 

We comply with the Data Privacy Act of 2012 (Republic Act No. 10173) of the Philippines and its implementing rules and regulations. As a data controller, we ensure that personal information is:

• Collected for specified and legitimate purposes 
• Processed fairly and lawfully 
• Adequate, relevant, and not excessive 
• Accurate and kept up to date 
• Retained only as long as necessary 
• Kept secure 

13. Changes to This Privacy Policy 

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by: 

• Posting the updated policy on our website 
• Updating the "Last Updated" date at the top of this policy 
• Sending an email notification (for significant changes) 

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. 

14. Contact Us 

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: 

Maddi Corporation 

• Email: hello@shopmaddi.com 
• Address: 290 Santolan Road Corner 5th West Crame District 2, City of San Juan, Second District, National Capital Region (NCR), 1500 
• Business Hours: Monday-Saturday, 9:00 AM - 6:00 PM (Philippine Time) 

We will respond to all inquiries within 30 days. 

Consent 

By using our website and services, you acknowledge that you have read, understood and agreed to this Privacy Policy and consent to the collection, use, processing, and disclosure of your personal information as described herein.